Meet Urban Sports Club
We are among the leading platforms for sports and wellness in Europe, dedicated to inspiring people to live active, healthy lives. With just one membership we offer access to thousands of fitness and wellness experiences across the continent.
But what truly sets us apart? We believe our people are at the heart of everything we do. If you're curious about how we work, what we value and how you might grow with us, explore our Culture Hub & Career Opportunities.
*Big news: Wellhub and Urban Sports Club unite!*
Urban Sports Club is now a proud part of Wellhub, creating a global wellbeing ecosystem. Together, we connect 39,000 corporate clients and 97,000 wellness partners across 18 countries, offering millions of people even more ways to stay active and take care of their health.
The opportunity
We look for a visionary Director of Brand & Community to report directly to our CEO. This is an extraordinary opportunity to shape the next chapter of an already immensely strong brand. As we enjoy incredible brand equity and awareness – particularly in our home market of Germany – you won't be starting from zero. Instead, you will inherit a premium, high-performing base to steer our consumer brand into its next major iteration: moving toward a broader, lifestyle and community-driven positioning.
A core focus of this role will be emphasizing the "Club" in Urban Sports Club. We are a community-driven concept, not just a utility app for solo check-ins. In this hybrid role, you will sit firmly on both the strategic/conceptual side and the operational frontlines. You will champion the evolution of the brand to maximize consumer appeal, while simultaneously developing and executing the concrete marketing strategies that bring our community vision to life. Your most exciting challenge? Internationalization – translating our proven local formula into scalable, culturally resonant consumer strategies for diverse international markets.
What you will do
- Drive Brand Evolution: Architect the long-term conceptual development and narrative of Urban Sports Club, pivoting the brand toward a holistic, community-centric consumer lifestyle identity. You'll define the brand positioning, value propositions, messaging frameworks and audience strategies in collaboration with our Strategy team.
- Strengthen the "Club": Ensure campaigns and activations reinforce the community aspect of our brand, creating emotional connections that highlight shared experiences and lifestyle rather than just functional access. We see community as driving both new member acquisition as well as member engagement.
- Balance Strategy & Execution: Own the brand marketing strategy end-to-end, steering its execution across multi-channel campaigns, PR, Content, and Social Media.
- Lead Internationalization: Translate, adapt, and scale the core brand strategy across international B2C markets, balancing global consistency with deep local cultural relevance.
- Steer the Creative Studio & Teams: Oversee and mentor our multi-disciplinary brand teams and internal creative studio, fostering innovation, efficiency, and high-impact creative excellence.
- Cross-Functional Collaboration: Act as the primary strategic brand stakeholder across the organization, collaborating closely with all marketing leaders to align brand priorities with business objectives.
- Insights & Budget Management: Efficiently manage the global brand budget while monitoring key health metrics (awareness, sentiment, share of voice) to turn consumer insights into optimized campaign performance.
What you will need to succeed
- 10+ years of experience leading brand management, marketing, or integrated communications, ideally within lifestyle, community or fast-paced B2C consumer industries.
- Proven track record of developing scalable international brand strategies and managing large-scale, multi-channel campaigns.
- Strategic & Execution Hybrid Mindset: Ability to alternate seamlessly between high-level conceptual brand building and concrete, hands-on campaign delivery.
- Community-First Approach: A strong understanding of consumer brand positioning, audience engagement, and culturally relevant storytelling that builds community.
- Exceptional Leadership: Strong experience leading cross-functional creative teams, PR specialists, and content creators, alongside managing external agencies.
- Analytical & Financial Rigor: A data-driven approach to tracking brand performance metrics, translating market research into action, and managing complex global budgets.
- Language Proficiency: Full fluency in English is required; German language skills are a significant plus.
What's in it for you
- Free Urban Sports Club L Pro Membership + Friends and Family Discount: Stay active with free membership, plus discounts for friends and family.
- Flexible Work Model: Enjoy a hybrid work setup, balancing on-site and remote work options to fit your lifestyle.
- Extended Remote Work Options: Work up to 120 days remotely within the EU, the UK, and Switzerland, including 30 days outside the EU. You'll also have the option to desk-swap at our other European offices.
- WorkOUT Life Balance: Take advantage of 30 days of paid vacation annually, plus two additional days for volunteering, flexible working hours, and complimentary access to our mental health provider Open Up.
- Personal Development: Receive an annual budget of €1,000 for professional growth, with regular internal training sessions and weekly German and English language classes.
- Engaging Team Culture: Participate in regular team and company events along with wellness initiatives that help you stay productive, healthy, and engaged in a hybrid work environment.
Urban Sports Club is committed to providing a friendly, safe, and welcoming environment for everyone who applies for a position or already works with us, regardless of their sports preferences, gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age, or religion (or lack thereof).
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